For businesses and marketing agencies
My marketing communications experience includes serving as a marketing director at a mid-size furniture store, as special sections manager at two Knight Ridder newspapers, and, since 2003, as an independent marketing communications writer and strategist for businesses, companies, marketing agencies, and custom publishers.
Good writing and a strong message transcend the medium. Here’s a sampling of the type of work I do:
- Concept development/marketing strategy
- Website development and copywriting
- Newsletters and e-newsletters
- Custom articles, executive bios, and profiles
- Corporate histories
- Direct mail
- Trade show materials
- White papers
- Recipe development
- Packaging materials
- Product specification sheets
- Mobile media apps
- Video scripts
- Blogging and social media
- And more
See samples of my work.
Read more about my process below.
What my clients say
" I frequently turn to Gretchen when I need a piece about wine and food – she’s definitely my go-to writer on the subject. Her ideas are... "
" Gretchen is an absolute pleasure to work with. Her work ethic, dedication and creative problem-solving skills are unparalleled. After three years of similar assignments, her work... "
" Gretchen’s story ideas are imaginative, contemporary (and often ahead of the curve) and offer the readers solid culinary information and recipes that inspire them to try... "
Process
I’m easy to work with, but thorough and detailed so I get it right the first time.
If you have your own process, let’s use that. If you don’t, here’s my usual M.O.
- Free consultation. We’ll have a big brainstorming session and discuss your project, goals, client/customer needs, and timeline.
- Flat rate quote. Based on our conversation, I’ll send you a written quote with flat fees for each segment of the project. No surprises for your budget!
- On-time delivery. I turn copy around based on our agreed-upon deadlines, period.
- Prompt revisions. If you’ve got changes, I’ll get to them pronto.
My internal process
(Skip this part if you only care about the stellar end results)
Before I begin writing, I like to talk to you in-depth about your goals for the project. What your customers and clients want, need, and expect from you. How you deliver those things. What your unique strengths are as a company, product, or service provider. These concepts form the foundation of the copy, whether it’s a website overhaul or a white paper. I refer to them again and again as I craft copy, and they are the last thing I cross-check before hitting send.