I deliver value
A good writer who “gets it”–who you fundamentally are as a company and what you want to accomplish, who delivers on or before deadline, and who works with you to produce marketing communications that get results–is hard to find. I deliver all that…and you don’t even have to buy my health insurance.
Read more about my process.
My very first job post-college was at a newspaper, but I wasn’t penning neutral journalistic pieces on the latest city council meeting. I started in the advertising department, managing the special sections for our ad salespeople. Even then I knew that marketing was in my blood: Can we maximize revenue by adding or taking away sections? What if the ad rate were premium instead of reduced?
At a mid-size furniture store, I further honed my skills as the marketing director and office manager, creating and implementing a comprehensive marketing plan that included tv, print, radio, web, a new jingle for our on-hold music, and critical customer service training for office and delivery staff. I loved watching sales soar and the marketing budget hold steady.
Since 2003, I’ve happily spent my working hours dreaming up digital marketing strategies and writing content for companies. While I’m game for anything, I mostly focus on ecommerce, food, wine and beer, healthcare, and professional services, because I know those fields well and deliver deep expertise and value to my clients as a result. (Want to know a secret? Working with food and beverages is just as fun as all my friends think it is.)
When I’m not working, I’m usually getting snacks for my three children (vintages 2003, 2006, and 2010), sampling my husband’s homemade beers, doing volunteer marketing for my kids’ school, or whipping up delicious dinners in our little mountain retreat of a home in the foothills of the Tennessee Smoky Mountains.
My creative space
Pretty sweet, eh? I live and work in beautiful eastern Tennessee…but don’t let that affect our relationship. I work with clients around the country via phone, email, Google Docs, and other wonderful tools of technology.
A recent article in the New York Times says recent studies suggest that influential academic work is increasingly conducted by teams rather than individuals…but that the teams who collaborate remotely appear to be the most influential of all.
Why? Because the combination of solitude and idea exchanging is a catalyst to creativity and innovation.
We can meet in person, too—I love to travel and host clients here.
I give each client my very best, and it shows in my work and in our relationship.