Business-driven marketing strategy and communications
Fancy marketing campaigns are nice for the agencies that win awards from them, but, like you, I'm running a business. My marketing initiatives stem from a holistic strategy that starts with your big-picture business goals and thrives on the smallest details.
I'm practical like that.
Whether you're looking for top-down strategy, marketing analysis and implementation, copywriting, or help navigating the tricky world of social media, I'm here to help you leap to the next level.
P.S. I love working with agencies, too. Contact me if you're looking for a crack contract writer or strategist.
Case studies
Recipe development and features are my specialties for this magazine. Time to Play Fresh Fast recipes | Grilled Chicken with...
I’ve frequently written for this magazine on topics from getting rid of computer clutter to saving money, including 20 Ways...
I wrote a feature story for this Martha Stewart magazine called Wabi Sabi Your Life, about slowing down, simplifying, and...
I’ve penned many home and garden features from around my neighborhood and the country for this magazine, including Star Treatment...
HGTV.com, HGTVpro.com, and FrontDoor.com are three Scripps Networks sites I write for frequently. HGTV.com 10 Tips for Designing Your Home...
I frequently contribute to a column called “Battle of the…” which pits two types of food against each other and...
FitHouse column I’ve written many articles on home and garden for the FitHouse column, including Wine Storage Basics Make Your...
I’ve written many wine stories for this website, the online recipe home to Southern Living, Real Simple, Cooking Light, and...
Wine Enthusiast Pairings column I’ve been writing stories for this column since 2007, with topics ranging from avocados to Thomas...
Wal-Mart teamed up with Meredith Inc., owner of lifestyle media publications like Better Homes & Gardens and Ladies’ Home Journal....
My favorite kind of copywriting project involves a new website design and branding. I wrote all the copy for the...
This paper company with clients like Nordstrom and Williams-Sonoma wanted to beef up its green image. I helped out with...
What’s better than getting coupons in the mail from your favorite grocery store? Getting coupons in a magazine full of...
Japan’s largest wine superstore wanted to capture the English-speaking expatriate market in Tokyo with an English-language newsletter. I wrote the...
For two years, I wrote party and entertaining tips and tricks for a website that showcased Rich Foods‘ frozen product...
